Next Gen Printers Portfolio
Led the UX direction for HP’s next-generation printer portfolio, guiding the team through challenges with strong ownership, customer advocacy, and innovation while fostering a culture that celebrates wins and builds lasting momentum.
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problem
HP offers a diverse range of printer portfolios tailored for different target demographics and market. My team was tasked to envision future printers across various market segment and define the experience design. Research was planned across various segments of the portfolio. In parallel competitor analysis was done to understand how each printer segment faired across various geographies. After mapping the key issues identified during research and placement of scores on journey maps in context to competitors, the top three experiences were identified. There was a workshop arranged with cross-functional teams to brainstorm on possible solutions for these top experiences and use of technology Various inspiration from themostat to mobile interface were drawn to comeup with Modern UI Strategy. Not all solutions are perfect! Research showed that Dial UI though unique in application had poor user experience when applied to printer use case. So effort of one year by the team got scraped with this feedback. The team moved to bigger Control Panel UI to continue the Modern UI strategy. 10" to 2.7 inch designs were prototyped for testing and feedback.
solution
Customer is the king! Enterprise Customers gave feedback that the Modern UI for Large Format printers is revolutionary and there is lot of learning involved to adapt to this new design. So we had to design an inbetween from what they were used to and Modern UI solution. Slow Down to Speed Up! With Dial UI failure in testing and the Enterprise Customer's feedback on the Modern UI affected the enthusiasm of the UX team members. So we decided to take a break, do an outing and re-energize for the next phase of problem-solving. I reshared the North Star Vision for the Modern UI and where we want to be. New Energy brough in lots of ideas to solve the problem at hand. One team worked on the UI for the evolutionary UI which is an inbetween solution to Modern UI and older design. Another team tackled the Small Office Home Office(SOHO) Printer Portfolio which still needed a futuristic design. The SOHO Printer design (called Casual UI Design in house) proved to be revolutionary in this category and the physical ID design to UI design won allocades in the Design Community. The hardwork of 4 years came to this culmination for the team. It was so fulfilling with many patents filed and awards won!
My Role
Leading the Digital Design Strategy & Execution of various Printer Portfolios. User Experience Owner of the Next Generation Printer for Small and Medium Businesses.
Managing Team: The wide hands-on experience across the process has helped me guide and mentor a team of 40 UX, IX and VX designers and researchers for different product portfolio.
Partner and win: Liaisoned with marketing, business, technical team, and global experience team to communicate and achieve the planned design experience intent.
Creating Customer Delight Experiences: Mentored a team of researchers and UX-IX designers in design to significantly reduce the Setup and onboarding Experience from frustrating 50 minutes to 5 minutes for the user.
Program Delivery: Manage the program from a design perspective by guiding various team members across ID, IX, VX, and PMT to execute the design we promised.
Build Systems to scale up: Hire, Train, set up Best practices, Track Growth, and Empower teams.
Creative Communication: I am a team player who likes to have fun while getting things done.
Guided a team of designers on the production of a video aimed at elucidating the Out-of-Box Experience for printer portfolio to the internal stakeholders
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see also
