North Star for SMB Printer
Research → Insights → Problems → Journey → Experience → Strategy → North Star
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problem
Finding healthy and convenient snack options that align with one's dietary preferences can be a challenge in today's fast-paced lifestyle. Many individuals struggle to navigate the overwhelming array of snack choices available, often resorting to unhealthy options due to limited time and information. Existing snack subscription services often lack personalization, leaving consumers with limited control over the snacks they receive and hindering their ability to maintain a balanced and nourishing diet.
solution
Snackify is a game-changing healthy snack subscription service that solves the aforementioned challenges by curating personalized snack boxes tailored to individuals' specific dietary preferences. By leveraging advanced algorithms and an extensive selection of high-quality snacks, Snackify offers a convenient and customized solution for health-conscious consumers. With Snackify, individuals can discover new and exciting snacks that align with their dietary needs, fostering a balanced and enjoyable snacking experience.
Leading the Digital Design Strategy & Execution of various Printer Portfolios. User Experience Owner of the Next Generation Printer for Small and Medium Businesses.
Managing Team: The wide hands-on experience across the process has helped me guide and mentor a team of 40 UX, IX and VX designers and researchers for a particular product portfolio.
Partner and win: Liaisoned with marketing, business, technical team, and global experience team to communicate and achieve the planned design experience intent.
Creating Customer Delight Experiences: Mentored a team of researchers and UX-IX designers in design to significantly reduce the Setup and onboarding Experience from frustrating 50 minutes to 5 minutes for the user.
Manage the program from a design perspective by guiding various team members across ID, IX, VX, and PMT to execute the design we promised.
Build Systems to scale up: Hire, Train, set up Best practices, Track Growth, and Empower teams.
Creative Communication: I am a team player who likes to have fun while getting things done.
Guided a team of designers on the production of a video aimed at elucidating the Out-of-Box Experience for printer portfolio to the internal stakeholders
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